Whilst not a definitive list, having a selection of the following will significantly increase the interest in your business:
- Strong brand & protection in a growing market
- Genuine reason for sale
- Potential for future growth
- Stable infrastructure
- History of good profit but more so evidence of potential future financial growth
- High recurring income
- Honest approach, if you have addbacks, be forward about them
- Well-established, trusted relationships with clients, customers and suppliers