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The Importance of Confidentiality When Selling Your Business

Updated: Oct 2, 2023

When selling your business, it is important that the business owner to keep this process confidential. Why is this the case? Because it gives you the upper hand. Through a confidential broker,

only you can see who and how many people are interested in your business, without anyone else knowing and reducing the possibility of putting your business at risk.

Think of it this way, you wouldn’t sell your business like you would your own property. You wouldn’t put up a “For Sale” sign, invite people around for an open house visit and want everyone to know your business is for sale by advertising online and in the newspapers. This level of visibility stirs rumors and instability among employees, customers, and vendors which creates opportunities for your competitors. While confidentiality puts you in control of the situation until you are ready to tell others you are selling your business, putting you at an advantage. Four scenarios that could happen to you, if people find out your business is for sale:

1. Worried employees

If the news of your business sale were to be released this can create uncertainty amongst your staff. A number of your employees may be asking “is my job safe?” and rumours will start to spread. Employees should never have the burden of worrying about losing their jobs or the potential of thinking they won’t get along with the new owner. However, if you sell to the right buyer then the employee’s jobs are safe, and they will have a greater opportunity rather than their jobs being at risk. Although you will still need to invest time in your employees during the initial sales unsettlement by reassuring them and keeping them on track.

2. Customers begin to look elsewhere

Your customers and clients may start to have doubts about the businesses stability and whether they will still receive the same level of service and quality from the new owner as they did with yourself. We have all seen and heard of examples where loyal customers have started to look for another supplier “just in case”. If your customers do decide to find a new supplier this can potentially weaken your companies’ value and business momentum.

3. Vendors and Creditors May Tighten Terms

Sometimes when a vendor or creditor learns that your business is for sale, they tighten their terms or change their credit policies until a new owner is in place. If this happens, you may find that it could affect the terms of the loan payment, such as when the payments are due. Which can affect the working capital management, or day to day cash flow of the business.

4. Competitors may try to steal your customers

Last, but certainly not least, is the concern that your business competitors find out that you are selling your business. Competitors can use this as an opportunity to let your customers know and undermine their confidence in you. Should this occur, your competitors may potentially use this as leverage to bring customers in through their doors, consequently diverting them away from your business.

Bottom line: In order to increase the likelihood of a successful sale of a business at an optimum price, keep it confidential!

On average it takes 9 months to a year to sell a small business and between 12 to 18 months to sell a mid-range to larger SME business [1], during that time any one of the above could negatively effect your business and decrease its value. That is why confidentiality is critical no matter the size of the company or the type of business. Are you worried about confidentiality when selling your business?

At BuyMyBiz our processes are designed and proven to prevent such confidential problems occurring. Every one of our employees are fully trained in all the required confidentiality procedures and discretion is assured from the moment we first meet, to the day your transaction completes.

We also require that all interested parties are to sign a Non-Disclosure Agreement (NDA) before they view any confidential information. This is to ensure that you the business owner, remain firmly in control of who has access to your company’s sensitive commercial information. Once the NDA has been signed and the relevant information on the prospective buyer collated, we will seek your authority before sending them any confidential information. At BuyMyBiz we understand that you only sell your business once, which is why we ensure you are kept in control of the entire process.

If you would like to confidentially sell your business or know someone who would. Get in touch with us at BuyMyBiz today and book your no-obligation and confidential business valuation by calling 0330 133 2021 or email us at

[1] ‘How to sell a business’ Andrew W, Entrepreneur Handbook, March 20, 2019.



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